Responsibilities:

• Define and execute marketing strategy
• Partner with Sales to develop regional, account-focused playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities, live/virtual events, meeting setting, and sales enablement
• Develop compelling ABM programs that successfully engage target accounts, moving them effectively through the buyer’s journey to drive pipeline and revenue
• Cultivate strong cross-functional partnerships within marketing to ensure alignment on strategy and execution tactics
• Incubate marketing tactics with targeted accounts and successfully scale these programs to a broader base within the target industry and beyond
• Optimize metrics to ensure business impact - measured by pipeline and database growth
• Build brand awareness and generate innovative ideas to promote the brand/product
• Build a high performing marketing team and ensure effective coordination with other teams
• Keep updated on market trends & competitor strategies.
•  

Requirements:

• 10+ years of B2B marketing experience
• Proven experience scaling account-based marketing in a rapid growth organization
• A track record of driving pipeline growth
• Strong working knowledge of the marketing technology landscape of B2B and account-targeted platforms and tools
• An innovative and analytical thinker

Additional Qualifications:

• Experience in hyper-growth organizations